Database Marketing and Player Development
It is critical that loyalty programs, direct mail offers, promotions and player development strategies dovetail with the execution of brand awareness and general advertising.
We offer operator insight into how advertising and branding strategies integrate with internal guest marketing programs. Our industry-leading platforms provide market-tested incentive strategies that grow your customer base and maximize the profitability of each guest. The deployment of our advanced methods of behavior changing incentives and real-time measurement maximizes profit at every stage of the guest life cycle.
Players Club Programs
The gold standard for casino loyalty programs.
The Station Casinos Boarding Pass program is recognized as the gold standard for casino loyalty programs and has been voted the best program in Las Vegas 13 years in a row. By offering your operation the same level of expertise and innovative thinking, we can help transform your marketing programs into a sustainable competitive advantage that shifts market share and creates loyal customers.
CAPABILITIES
- DATABASE MARKETING
- DIRECT MAIL PROGRAMS
- GUEST RETENTION PROGRAMS
- PLAYER DEVELOPMENT PROGRAMS AND ADMINISTRATION
- TELEMARKETING SERVICES
- GUEST SEGMENTATION AND PROFITABILITY REPORTING
- ADVANCED ANALYTICS
- PROMOTIONAL MARKETING SYSTEMS AND PROGRAMS
- BONUSING TECHNOLOGY
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Overview
of the Boarding Pass Program -
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Innovative proprietary technology
More than 1 million active players
Created first multi-property multi-tiered players club card achieving industry-leading levels of 85% carded play and market penetration
Industry-leading real-time customer marketing systems to drive visitation and grow player value
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Marketing Awards
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Information Management magazine,
Innovative Solution Award 2011
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TDWI, 2011 Best Practice Award
Right Time BI
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Apex, 2011 Award
Marketing Innovation
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Information Management magazine,
25 Top Information Managers
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Ventana, 2010 Leadership Award
Customer Analytics and Performance
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Ventana, 2010 Leadership Award
Marketing Analytics and Performance
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Computerworld,
Gold Medal Laureate
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Computerworld,
2010 Finalist Media, Arts & Entertainment
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Computerworld,
Business Intelligence 2010 Finalist
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